HashTag Con#usion

January 19, 2012 | Posted by admin in commentary, Creative, Marketing, Media, social networking, technology| 0 comments
Our company is doing a live video streaming seminar for a client with an estimated 30,000 visitors.  I did a email blast for the client telling them to use a certain Hash Tag for fun and got this reply:
“Can you help me get my head around hash tags? What is a hash tag and how do you do it?”
If you do a search for “vividmix” or “#vividmix” I think you get the same results in terms of posts on twitter.  But that’s not necessarily good because if I want to find posts that are specifically tagged with “#vividmix” and not every post that contains the word “vividmix”
A hash tag is clickable but a simple word is not, plus most twitter software like tweekdeck is designed to use the # or hashtag symbol.

Using the hash tag at the live seminar is fun because we are able to set up a twitter feed for the event with a unique hash tag and display it on a big screen.  Nothing like seeing your twitter live, right?

Dwight
VividMix
www.vividmix.com
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