So how do you use Facebook Advertising? A recent poll in AdAge may surprise you.
- 45.9% – Building Awareness
- 17.6% – Driving Traffic to your website
- 12.1% – Building fans or likes
- 11.9% – Stay in touch with customers
This is a big shift for why people advertise on Facebook. I also found the very small 8.4% goal in buying ads to generate sales eye opening. I think that perception is lagging as many still think the ads are mostly for building likes or fans and selling.
Another survey from July 2012 indicates that marketers and advertisers are moving dollars away from Facebook and beginning to advertise elsewhere on the internet.