Facebook says it can take a year to get ad results

Wow, Facebook’s Brad Smallwood says that ad campaigns running on Facebook can take up to a year to see results. That’s that’s like watching paint dry for a return on advertising results. Who wants to wait that long to see a return on their investment? Think about this, ads bought on Facebook reach burnout well before they reach the critical point of results. Studies show that a repetitive ad is ignored in just 72 hours.

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