Why were so many websites penalized by Google?
Google’s Penguin update penalized websites by people who confused spamming with search engine optimization. Sites that bought hundreds of links on other websites failed to rank well. That is not search engine optimization.
Using tools that automatically create hundreds to thousands of backlinks on forum sites, blogs and other pages also has nothing to do with search engine optimization either. Google considers these tools and services as spamming machines.
The rankings of websites that used these tools to get high rankings dropped dramatically after Google’s Penguin update.
Why Google’s disavow links tool won’t help these websites
Google’s disavow link tool enables businesses to inform Google about links that shouldn’t be considered anymore. Before you submit your links to Google’s disavow tool, Google expects that you try to get rid of these links
When you submit your link lists to Google, they will use that data as a suggestion. Google has made it clear that it will take weeks until you get a reply and that they might or might not accept your request.
Informing Google about bad links to your website won’t help your rankings. Removing backlinks also won’t help. The reason is very simple:
- Your website used to have high rankings because Google used to count the spam backlinks that point to your site as regular links.
- Now your website has lower rankings because these spam links don’t count anymore.
If you want to make sure that your website gets high rankings, you need to get more high quality backlinks that point to your website. Period.