SEO in 2013 – part 3

Whether you outsource or own your SEO efforts in-house, there are some changes worth noting for 2013. It’s not about the number of links but the quality of links built back to your site.  Think strategy when it comes to building links and deciding on the copy for your website or blog.

If you are after the Hispanic or international rank, be sure to not concentrate on the language alone but honor the culture of the other people group.  Don’t rely on Google translate alone to author, but have a specialist that lives in the target culture to assist in messaging.


  • Companies that blog get 55% more web traffic and 70% more leads than companies that don’t blog.
  • Companies that use Twitter average 2x more leads per month than those that don’t.

It’s true that the search engines want content, quality content.  So don’t create content sludge thinking that you are building SEO ranking.  If nobody wants to read it, the search engines may see it as SEO SPAM, and spam is a four letter word.

The goal of SEO is to attract potential users to your site or blog with content that is targeted for the keywords the user is using in his or her search.  Think of a search engine as a tool used to reach your audience. High rankings are not the end goal, but a result of creating relevant content that is search engine friendly.

Also see:

SEO in 2013
SEO in 2013 – part 2
Dwight Cook – certified SEO specialist