Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google.
The reason for that is that Google uses ‘long clicks’ to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google’s search result pages.
What are long clicks?
If a user clicks on a result and remains on the found website for a longer time, it’s a long click. A short click occurs if a user clicks on a result and quickly returns to the search results page to click on another page.
Long clicks are an indicator for good search results. Short clicks indicate that the user was not satisfied with the found web page.
How to get long clicks
If you make sure that your website visitors do not return to the search results, your web page will count as a good page in Google’s search results. You can make sure that your website visitors don’t go back to Google by doing the following:
1. Offer your website visitors exactly what they want
The more targeted the keywords that you use for your search engine optimization campaign, the more likely it is that visitors that find your website through a keyword search will find what they are looking for on your website.
If you offer the solution to the query of the website visitor, the visitor won’t go back to Google. The right keyword profile gives the best keywords for your website. Know your audience and taylor SEO to them.
2. Link to related websites
By linking to other websites, you can create more long clicks for your website. If your website visitors don’t find what they are looking for on your website, they can click the links to other websites that offer further information about a particular topic.
Linking to other websites is not a sign of bad web page content. Links to other websites also won’t drive visitors away. Sooner or later, users will leave your website anyway. They can go back to Google, or they can click one of your links to other sites.
Of course, you shouldn’t link to random websites. Link to other websites that help to satisfy the user’s query. Doing this will help you to get more long clicks and your website will earn more backlinks. Both will have a positive impact on the Google rankings of your website.
Optimize your web pages for Google – Google is still king.
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