Locate potential customers — near and far
Understanding your audience is one of the most important aspects of running a successful business. With the Google Analytics Demographics report, you can see where your visitors are located and which languages they speak. This can help you identify new opportunities, for example:
• If you have visitors from other cities or countries, make sure you’re promoting your business in those locations.
• If you have visitors who speak other languages, consider offering your website in those languages.