Google does not like advertorials

White-hat SEO requires more work than spam techniques but it leads to much better results that last. If you use safe SEO methods to promote your websites, you don’t have to worry about Google updates.

Understanding your audience is one of the most important aspects of running a successful business. With the Google Analytics Demographics report, you can see where your visitors are located and which languages they speak. This can help you identify new opportunities, for example:
• If you have visitors from other cities or countries, make sure you’re promoting your business in those locations.
• If you have visitors who speak other languages, consider offering your website in those languages.

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Dwight

The reason for that is that Google uses ‘long clicks’ to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google’s search result pages.

What are long clicks?

If a user clicks on a result and remains on the found website for a longer time, it’s a long click. A short click occurs if a user clicks on a result and quickly returns to the search results page to click on another page.

Long clicks are an indicator for good search results. Short clicks indicate that the user was not satisfied with the found web page.

How to get long clicks

If you make sure that your website visitors do not return to the search results, your web page will count as a good page in Google’s search results. You can make sure that your website visitors don’t go back to Google by doing the following:

1. Offer your website visitors exactly what they want

The more targeted the keywords that you use for your search engine optimization campaign, the more likely it is that visitors that find your website through a keyword search will find what they are looking for on your website.

If you offer the solution to the query of the website visitor, the visitor won’t go back to Google. The right keyword profile gives the best keywords for your website. Know your audience and taylor SEO to them.

2. Link to related websites

By linking to other websites, you can create more long clicks for your website. If your website visitors don’t find what they are looking for on your website, they can click the links to other websites that offer further information about a particular topic.

Linking to other websites is not a sign of bad web page content. Links to other websites also won’t drive visitors away. Sooner or later, users will leave your website anyway. They can go back to Google, or they can click one of your links to other sites.

Of course, you shouldn’t link to random websites. Link to other websites that help to satisfy the user’s query. Doing this will help you to get more long clicks and your website will earn more backlinks. Both will have a positive impact on the Google rankings of your website.

Optimize your web pages for Google – Google is still king.

The search engine optimization tools in SEOprofiler help you to optimize your web pages so that they get high rankings on Google. You get all the tools that you need to get high rankings, more customers, and more sales.

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dc

A strong video platform plays a crucial role in marketing strategy. You may think it’s a shot in the dark to use video as part of your marketing campaign.  Some might say it’s not like a billboard, where the salesman will tell you how many eyeballs will see your ad.

I don’t agree with this philosophy.  It’s actually very easy to test the effectiveness of a particular promotion within an interactive video, by having analytics embedded in a microsite landing page as well as the video itself.

See the effectiveness of the video by using Youtube as your catalyst.  Youtube provides its own analytics for free.  Breakdown will include views, minutes watched, demographics, interaction, (likes, subscriptions, favorites) traffic sources, and playback locations (by country.)
By using Google Analytics on your microsite landing page, you can quickly and easily understand which variation of a viewing experience resonates best with your customers as a whole, as well as within different segments.

By tying analytics to optimization, you can target and personalize your videos to deliver richer experiences to each consumer and channel, leading to increased conversions and improved ROI.  That’s the objective, right?

Oh, and by the way, just because there are so many eyeballs passing by your billboard, that doesn’t mean they actually see or understand your message.  That goes back to great marketing as well!  Here are some questions to ask yourself about your video messaging:

1.            What are you creating…

Is it sharable?  Funny, compelling?

Do you have a call to action?  Is that call to action meeting a felt need to your specific demographic?

2.            Where are you sending them?

Have you created a microsite with analytics? Does it have branded info?

3.            How are you tracking?

Are you using SEO on the videos as well as the site?

4.           Is there a value added, like an event they could attend to get more info where you could make direct contact?  Can you tie in other clients, like offering food in return for promotion, or a giveaway?

We are in the process of creating this for one of our clients who are following this pattern.  I will report back with the final outcome!

UPDATE:  Would you like to know all the very best places for amazing food and drinks at the best prices in Houston?  Sure you would!  Look at the campaign we created for Burnett Staffing.  Creating  a humorous video with a link to a “free download” which takes them to a microsite which is branded with their taglnes and promotion.  We researched and found the best cheap eats in Houston, so you might want to go here to get it!  http://www.burnettscan.com

Put in your info and the next page will have the funny videos and download  your very own Cheap Eats flyer to keep in your glovebox the next time cravings happen.

We had originally planned to follow up with a big Burnett scan event, but the client decided to try this first.

Hope this inspires you to do your own campaign.

Karen

This blog was created by Vividmix media director/producer, Karen Cook

kc@vividmix.com

If you are working in a loud environment that requires earplugs and want some tunes but can’t hear them?  Now you can!  Even with protective earplugs in, Cynaps is crystal clear.  In fact, the sound is even better, richer and more pure with earplugs in!  Never miss a call, and always have some good tunes on hand to get you through the day.  Now if it could only make you coffee too .  Perfect for any place you’d normally use earplugs: traveling, resting, etc.

I haven’t tried the cap yet but would love to share with you.  Want one? Visit maxvirtual.com

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Dwight

Vividmix is a media company with 36 years of experience in audio/video production, web development, and branding.  We have a fun, team-oriented, creative culture.  Check out www.Vividmix.com for more info.

We are seeking a web developer/graphic designer combo to join our team.  Candidates who are exclusively web developers or exclusively graphic designers are also strongly encouraged to apply.

The web developer/graphic designer will work with our creative team to offer creative solutions to develop websites for our business-to-business and business-to-consumer clients.  Solid experience/knowledge in one or several of the following areas is a must depending on what position you are applying for:

Experience with mobile programming is a PLUS.  The ideal candidate(s) must also be forward thinking, love to work with a creative team, and stay informed with the latest technologies.

We will offer a salary based on experience ($30-45k).  We may also offer the flexibility of telecommuting some hours.

We are located just outside Houston’s Galleria area and are freeway accessible.

Email your cover letter and resume to dc@vividmix.com ]]> http://www.vividmix.com/2013/02/28/developer-design-offering/feed/ 0 http://www.vividmix.com/2013/02/18/our-mobile-future-is-here/ http://www.vividmix.com/2013/02/18/our-mobile-future-is-here/#comments Mon, 18 Feb 2013 08:00:47 +0000 admin http://www.vividmix.com/?p=2514 Mobile is Growing

From six-inch Super phones to innovative new tablet technology, mobile tech is going to change your life.  For example Houston technology company Noitavonne™ offers tablets with built-in telephones and the ability with “Looping Technology” to replicate the display and take control other mobile devices for education and collaboration.

Noitavonne also has a tablet based work system with a full keyboard and built-in android device for communication built-in. Their premier tablet The Noit Embrace won “Best In Show” at the 2013 CTIA-The Wireless Association, Technology Conference.

The fact is, with mobile download speeds getting faster and devices getting smarter and growing in functionality, every business needs to be prepared for a future where the computing power we have in current desktop and laptop computers is being carried around by general consumers in their pockets. Make sure 2013 is the year you finally get around to making sure your business is prepared for a mobile future and take advantage of a mobile future!

Dwight Cook

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Many of us have finally moved to HD TVs. Some people call 720p HD. When I think of HD it’s 1020p and the quality of Blu-Ray. But the next big upgrade in resolution for home TV is already here and it’s called 4K. The reason it is called “4K” is based on the horizontal resolution of this beyond-HD video format. This next advance in TV is going to brings four times the resolution of our current HD sets. With high-resolution displays already on our mobile devices and similarly high-resolution displays coming to TV, small businesses producing content for the web need to start preparing now for our beyond-HD future. Whether that means making sure that photographs being published online are already in a higher-than-needed resolution or looking into 4K video production solutions, this is something anyone producing content needs to be aware of and ready for!

Japan is televising the 2014 World Cup in 4K. They have also begun testing 8K TV, the next jump in resolution?

Dwight Cook
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I always want to see the Super Bowl Ads. If I don’t care about a team playing then the commercials are of course the best part of the event. Enjoy!

Dwight
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